Aaro Aarnio

UI/UX & Brand Designer

Design that looks good and works well

Selected work

SaaS Brand & Website Renewals

Case 01·2025BrandingDesign systemWeb designVisual identity

My Role

I played a key role in Heeros's brand and website renewals, creating a unified visual identity and Figma design system.

The Problem

In 2022, we faced two disjointed brands with completely different looks and website platforms.

The Solution

We unified the brands and websites by blending core corporate assets with a fresh, dynamic new visual style.

Hair Salon Mobile App Redesign

Case 02·2024Mobile AppUX ResearchInteraction DesignUsability Testing

My Role

I independently designed this app concept, completely covering the UX, UI, and overall visual identity.

The Problem

The outdated 2018 app had cluttered UI and inconsistent CTAs, making the multi-step booking flow feel uncertain.

The Solution

Improving the user interface to create a clearer, more accessible, and frictionless booking experience.

Visual Identity

Case 03·2020UI DesignResponsive layoutGraphic designWeb design

My role

This is a visual identity I created by myself.

The Assignment

A fictional renewable energy brand exploring how identity design can make technical services feel trustworthy.

The Results

A lightning bolt logo and nature inspired colors create an identity that's fresh, warm, and approachable.

Graphic Design Samples & Animations

Case 04·2019-2020IconsGraphic designAnimationMotion graphics

Cute Outdoor Cafe Animation

An animated illustration I created for a fictional cafe that's open during both day and night time.

Shoe Icon set Animation

I created this icon set for a fictional online store that sells lots of different kinds of shoes.

Poster Design

Poster design inspired by song lyrics. Done from scratch in Photoshop and Illustrator.

About me

I help organisations enhance digital products and services through accessible yet delightful design. My experience in marketing and brand development helps create engaging and well converting content, ranging from websites to video ads.

As a visual designer with a bachelor’s degree in media engineering, I specialise in digital design across user interface design, user experience, branding, design systems and other visual assets.

I design clear and accessible digital products, combining strong visual design with thoughtful user experience. I’m motivated by making digital interactions feel easy, intuitive, and trustworthy.

In my process, I use AI tools like Lovable and Figma Make to quickly prototype and test ideas before moving into high-fidelity design, and tools like Claude to sharpen copy and to structure content. The final calls on visual direction, usability, and brand consistency stay mine. AI speeds up exploration but it doesn't replace judgment.

I’m currently open to new opportunities in product and UI/UX design. I’m based in Helsinki, Finland, and am open to working with both international and domestic companies.


Skills

Product & UI/UX Design

Design systemsWireframingPrototypingInteraction designInformation architectureUsability testingResponsive layouts

Brand & Graphic Design

Logo designBrand identityMotion graphicsTypographyIllustrationPrintMarketing assetsWeb designVisual identity

Software

Adobe CCFigmaLovableFigma MakeInDesignIllustratorAfter EffectsPhotoshop